High quality freebies are very commonly used to build email list of a website. If you own an ecommerce website most likely your competitors are giving free sample of their products to customers and you cannot compete if you are not doing the same thing. Visitors will not buy on their first visit. Your high quality freebies will encourage them to buy.
In the information product world almost all freebies are ebooks. Follow these 3 steps to increase the value of your ebooks:
1. Search your keywords on search engines and look for a better quality ebook and place the download link in your ebook.
2. Research other related free gifts that will benefit your readers. For example, if your readers are moms, you might want to find easy recipes for dinner because moms make dinner for their family and would appreciate your gifts.
3. Download the freebies and bundle together with your ebook.
These steps will increase your freebie value and your readers will more likely to pass on to their friends or family, thus your freebie will become a great viral marketing tool.