Depending on your products and services there are many ways to make your website more viral. Using a tell-a-friend script is the easiest way to make it happen. These are guidelines to implement viral marketing strategies on your business. Make sure you execute on the concept as well:
Give away quality products or service – Remember, the key is giving something valuable for free. People love free stuff. Stand out from the crowd by giving something that’s very high-quality. It should really resonates within your target niche.
Make sharing easy – This is where tell-a-friend script comes very handy. All you need to do is find somebody who can install the script on your website and you’re ready to experience the power of viral marketing. This will make sharing your website very easy for your visitors. Tafpro has great features including:
- Door prizes – you can pick a winner based on the number of friends they forward to or the number of visits they friends make
- Automated notifications – Tafpro lets you know if somebody is using the form. The software also notifies a sender if their friends or families visit your website. This will motivate them to forward your page because they know the more people see your website, the more chance they get your door prizes. It will also let you send winner’s notification with one push of a button
- Comprehensive statistics – Tafpro comes with a built-in statistic counter. It lets you know how viral your websites are
Do not offer money – basically, you don’t want to encourage people to spam. It will ruin your reputation. Offer something very valuable, except money
Don’t consider referral email an opt-in – they haven’t given you permission to contact them. Remember, they get the email because of their friends. Make a very good first impression. This message should allow them to visit your website with one click. Also include information about your opt-in so they can subscribe to your list. The goal here is to get them see your website. Then you can drive them to do whatever you want them to do.
Personalized your messages – make it personal. Use their friends/family name. They are more likely to open and read your message if they see names they recognize well. It’s a very good idea to let your visitors to write their own messages to send out. Tafpro allows you to do all this.
Test your referral email open rate – tweak and tweak your messages until you get high response rate.
Allow them to enter multiple email addresses – there are no set of rules about how many email fields you should provide. In my personal experience, I find 3 email fields has the highest response rate. Your visitors don’t feel like they’re being “used.”
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