You must have heard this before: 80% small businesses fail within 5 years of operation. Not surprisingly, from the 20% survivors, 80% of them will fail within the second 5-year period.
Out of 100 small businesses only 4 survive. What makes you think you will succeed? Well, it’s simple. You will have what 96% of small business owners don’t have:
A positive attitude - Are you yawning? I know, everyone says you need a positive attitude. But if I can get deep and philosophical for just a moment … you do need a positive attitude. You are about to be rejected by countless people. People will laugh at you. Others will sneer and scorn. Lots will refuse to answer your phone calls, and none will return them. People will be aggressive, adversarial, and downright rude.
Self-belief - I firmly believe you can never make a wrong decision. OK, you have a problem. There are plenty of solutions you can use to deal with that problem, and you implement the option that you decide will be best.
A goal – The vast majority of successful people have goals. Your goal must be achievable and you must wholeheartedly believe you can reach it.
A plan - I don’t mean some little plan. I mean a plan that covers everything. Who is doing your accounting, and what package will you use? Exactly how will you market? What if your client sues you? What if you get hit by a bus? What if you make more than expected in the first two months? What if someone sends a letter asking for a job? What if the local newspaper approaches you? Think through all eventualities.
The difference between your success and failure is a positive attitude. Every successful person I have ever met has a positive attitude. They’re optimistic. They know what they want, and they won’t let a few disappointments stand in their way. Stay positive.Over the years I’ve discovered that a negative personality in a business can very quickly destroy it.
Let’s say it doesn’t work out. Does that mean it was the wrong decision? I’d say no. It was a decision you tried. So it didn’t work out—try something else! And then, something else. Sooner or later you’ll find a solution to that problem. And the next time you have a problem like that, you’ll find the best solution even faster.
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