In general context, Website analytics is a process of tracking, measuring, reporting, collecting, and analyzing web-related data for enhancing the marketing campaign. However, there are various softwares available in the market for web analytics but none amongst them are perfect alternate of manual analysis. Logfile analysis and page tagging are two key web analytics methods.
Under logfile analysis process, we analyze web server records for all transactions. Here, we need to take special care of web proxies and dynamically assigned IP addresses. Web caches also create problem during logfile analysis.
Under page tagging method, we analyze uses of java script on every web page.
Nowadays, hybrid methods are also in practice where data are collected through both mediums logfiles and page tagging.
Packet sniffing is also used to collect and analyze data. According to the wikipedia, Sniffing process is done when traffic passes between the web server and the outside world.
In more precise manner, we can quote that it covers all contemporary and relevant aspects of advertising on the Internet. It may be about measuring visitor trends or recognizing the investment return on the website. It helps in exposing nuances. Now, let’s explore the major steps used in Web Analytics campaign.
Primary concern during website analysis is to discover basic needs of potential customers. It is important that the website has adequate ingredients to lure the visitors. It must be user friendly and easily accessible.
If you are on online marketplace then you must know that there are almost four types of websites viz. self-service sites, e-commerce sites, content sites and lead generation sites. Every website has different characteristics and hence different requirements.
To identify the characteristics of websites is easy rather to compare the most effective requirements. Such requirements may include (i) configuration of those portions which have capabilities to attract maximum visitors, (ii) recognition of the web pages which have maximum conversion rate, (iii) smoothness of internal navigation on the website, and so on.
Now time is to draft perfect campaign and here we have to minutely focus upon log files, servers and other online tools to assimilate information about the users, their login sessions and purchase trends, etc.
After drafting the campaign, we need to critically examine the whole process mentioned in the draft. Hence, we will try to find all those questions from our draft work whichever we have used in web analytics.
All above mentioned notes are just sample glimpse pertaining to web analysis. Silently, it speaks that it is not a one time process. Unfortunately, mostly client does not understand or accept this fact.
Few senior webmasters suggest that it is the right time to draw new strategies and prove its effectiveness as well. In the contemporary web world, dynamism and adaptability are major tools to determine the level of success. The key of success is, ‘quicker adaptation with new techniques, the better it would be for the businesses’.