Website conversion design

Full conversion is something like to persuade visitors to do whatever you want them to do. Before approaching the point ‘website conversion’, we must have little specific awareness about ‘micro conversions’. It may be not so appropriate technical word but these are important to know because these are small solid initial steps towards full conversion. One can easily track these stuffs by measuring the click through of links.

There is a myth that online conversion is almost impossible to attain. Basically, whenever we look for leads, we wish that visitors will make a call to us. But, they would not do so if you don’t provide a perfect reason to continue. Let’s elaborate the issue:

Whenever, you accumulate information from visitors pertaining to the name, e-mail address, telephone number, etc then you achieve two targets simultaneously. Firstly, you get confirmation that visitor is interested in your project and secondly you are permitted to contact them again.

So, you need to have an influential reason on your website which could compel visitors to provide their personal details. Now, ask them what they need to learn and in which form whether in form of white paper, report or audio file. With this way, one can continue exchange dialogue and enhance conversion rate.

You will always find competition in market. So, you must stand out from the competition to get noticed. Now, the billion dollar question is, ‘what would make you different”? Off course, USP (unique selling point) of your services/products; prominently promote it.

An important latent fact is, “mostly visitors look for information on web pages, so fill your web pages with loads of information”. If your potential clients would be benefited from the information then they will definitely provide you an opportunity to serve them.

Above mentioned notes are just glimpses of normal conversion procedure.

Web log files are another special tool to generate website conversion. These files record almost all sorts of requests to your site’s pages right from search engine indexes, to email, link harvesters and visitors. At first filter the data and estimate the numbers of visitors approaching towards your web site. Well! There are chances that you would not get the exact figure because of the use of proxy servers but still you will be very close. Now divide the number of people passed across the conversion actions by total numbers and you will get conversion rate.

Thus, the most crucial factors can be marked as, differentiation, your site s relevance to your desired audience, target marketing, experimentation, measurement and most importantly trust. The first and foremost step is differentiation which must begin with domain name. Second step is all about content quality and its relevance. Later on, we deal with two crucial conversion factors; measuring and experimenting. At last the most necessary issue is trust. No one can sell anything without audiences’ trust.