‘Marketing’ is a very broad terminology in contemporary commerce domain. As per the quote of American Marketing Association (AMA), “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. Marketing primarily refers to [...]
How to use web analytics to grow your online business
August 8, 2010 Leave a Comment
In general context, Website analytics is a process of tracking, measuring, reporting, collecting, and analyzing web-related data for enhancing the marketing campaign. However, there are various softwares available in the market for web analytics but none amongst them are perfect alternate of manual analysis. Logfile analysis and page tagging are two key web analytics methods. [...]
Trends In Ecommerce
July 15, 2010 1 Comment
Re-looking into your priorities is required if each day a dwindling sale is found in your e-commerce business. Holiday season sales to present marketing campaigns, as the newest styles do the rounds your sales figures must be sharpened. Boost sales during holidays season Your business can either be made or break during the holidays season. During [...]
Get Yourself An Ecommerce Application
July 6, 2010 Leave a Comment
In daily life buying and selling is an essential part. Old as humans in different formats are its existence. People prefer everything online in the world of internet; so, on the Web today, the business opportunities labeled as one of the most viable online, is E-commerce. With relatively low-risk and requiring negligible establishing cost is [...]
Can You Take The Risk Of Investing In A Small Business?
July 1, 2010 Leave a Comment
A wish among many people is achieving their dream of operating one’s own small business. Most people’s goal is in their own way they will have things done and be their own boss, though it may be an impossible dream to attain for most. Also, statistics show that many have failed while trying this. Therefore, [...]
Increase website conversion
May 20, 2010 Leave a Comment
Your traffic generating effort will do no good if you don’t have a good conversion on your website. You only have about 8 seconds to convince people your website has what they are looking for. If you are doing adwords campaign and bidding on the keyword “mortgage loan,” you are looking at $3-$4 a click [...]
Ways to increase your business value
April 3, 2010 Leave a Comment
If you run a small ecommerce business, most of the time, it is not a good idea to compete on price. Why? Because larger companies with bigger advertising dollars and smaller operational cost can wipe you off the field. So how to compete for most of us? Here’s several ideas to increase the value of [...]
The Most Important Things When Designing Ecommerce Websites
March 25, 2010 3 Comments
If I was asked what are 2 of the most important things when designing ecommerce websites for success, I would say: Focus on your MWR (Most Wanted Response) and Make your website easy to be updated so you can test new ideas quickly Focusing on your Most Wanted Response – i.e. your conversion. What do [...]
Website Redesign Process by InixMedia
March 25, 2010 Leave a Comment
If you think your website is looking old, contact us today and we will give a free, no-obligation quote for redesigning your new website We redesign your website using these guidelines: Old website evaluation Brainstorm new ideas Competitors research Keyword analysis Create trust and credibility for your visitors Build your new website with Search Engine [...]
5 ways to generate website traffic
March 5, 2010 1 Comment
As a website owner you should do these 5 things to bring traffic to your website. Please read this post and use the tactics that are mentioned here. They will help your website a whole lot: 1. Exchange links with other webmasters. Not only will it bring more traffic to your website, it will also [...]
