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In general context, Website analytics is a process of tracking, measuring, reporting, collecting, and analyzing web-related data for enhancing the marketing campaign. However, there are various softwares available in the market for web analytics but none amongst them are perfect alternate of manual analysis. Logfile analysis and page tagging are two key web analytics methods.
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How to use web analytics to grow your online business
August 8, 2010 Leave a Comment
Reasons why your shopping cart gets abandoned
May 3, 2010 Leave a Comment
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Global Millenia Marketing conducted a survey of 830+ online shoppers to find out how they use online shopping carts on many ecommerce websites.
According to the survey, the top 15 reasons for shopping cart abondonment, and the percentage of online shoppers citing each as a reason, are:
1. cost of shipping too high and not shown until [...]
